H&M Fall in love

H&M Fall in love

Inspired by their global campaign #HMFallInLove, H&M South Africa collaborated with Peter Georgiades and I to bring their autumn collection for modern-day romantics to life.

We were asked to interpret ‘love’ in our own way and translate it into a custom fashion story. The result - a series of photographs that are intended to speak to how you can love what you wear and where you live and when those two meet they can harmoniously create art. Collectively the story speaks to self love, mystery, confidence and the power of partnership. 

Here is our take on 70's elegance - with an edge.